PROJECTS

Clients and Projects 

Mission

We specialize in highly edited, mixed-brand stores, mindful of our client's demographic. Over the past decade, we have designed and created stores for BASE USA, The MIAMI BEACH EDITION, The Waikiki EDITION, The Sanya EDITION, A/D/O (BMW) Brooklyn and Milan, SEMI-AUTOMATIC (MONDRIAN, South Beach, MIAMI) vending machine for HUDSON Hotel, NY, a vending machine for St Martins Lane, London, Spa Store and Lobby store for Sandersons hotel, London. Hotel lobby store for SILVERSANDS, Greneda, Wayfinding, store merchandising, and XL Book wall MoMa, NY, store design and content The Frick Collection, NY. Branded apparel, room candle (exclusive hotel scent), and mini-bar concept for VIRGIN HOTELS. In addition to the above, we have, over the past eight years, developed and implemented a successful 'village' of stores for The Pines, Fire Island, NY. These include the highly successful General Store, a multi-brand, stringently edited store, a barber shop, a fresh cut flowers and nursery, and a fully representative Ron Dorff store. 

We have honed our editing skills for over three decades, particularly concerning a sense of discovery and featuring emergent brands. We believe our work includes ensuring clear visual links between brands and products to create a compelling environment; our retail mantra is: ATTRACT, RETAIN, and CONVERT; our goal is to maximize this success through a seductive retail environment and visually dynamic merchandising.