BASE PROJECT | A RETAIL ADVISORY + CONSULTANCY
About BASE PROJECT
BASE PROJECT is an on-demand consultancy and retail advisory specializing in store design, content curation, merchandising, and branding.
We believe our portfolio speaks for itself. We have successfully designed stores for highly-regarded brands, including BASE USA, The MIAMI BEACH EDITION, The Sanya EDITION, and PUBLIC Hotels. Our expertise in design and store merchandising is unparalleled, and we take pride in creating a broad diversity of branded merchandise for our respective clients. We hold ourselves to the highest standards of safety and fairness, and our commitment to delivering exceptional services remains unwavering.
steven giles | My Story:
Steven Giles is a renowned expert in luxury retail with 30 years of experience. He's known for his attention to detail and creating unique experiences. He's worked in New York, LA, and Miami and has received numerous awards for his innovative approach to retail.
INSPIRATION
upcoming
CURRENT PROJECTS
VIRGIN HOTELS, THE FRICK COLLECTION NYC 2023/24 BOYTOWN, PALM SPRINGS 2024
BASE PROJECT has achieved notable successes, such as creating customized stores, fragrances, amenities, and minibars for renowned groups like EDITION, The Morgans Hotel Group, and Public Hotels. BASE PROJECT has digital and automated retailing, physical stores, branding, and merchandising expertise.